The Ammann Group’s largest customer event took place in mid-November for a fifth time, although this was the first time it was being held in Switzerland. The title of the new Ammann corporate video, “The Way Forward”, provided the motto for this year’s Dealer Meeting, as well as expressing the Ammann Group’s forward-looking stance. Christian Stryffeler (Executive Vice President Machines) let it be known that despite these difficult times, he still had confidence in the markets, in Amman products, and in the people involved. “Together with our strong dealer partners, Ammann will be able to emerge, strengthened, from the crisis.”

The dealer partners embarked on a product and experience trail with presentations of current products and new additions to the range, where they also learned about innovations in after-sales service and research & development. Later on in the Dealer Meeting, as tokens of recognition and as an incentive for all partners, the coveted Ammann awards were handed over to especially committed dealers.